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Client Problem / Objective:

Erick runs a General Contracting Business in Virginia. He came to Beacon Digital because he wanted to run a paid advertising campaign for his kitchen remodel division. 

 

He had previously tried paid ads (using Google PPC) but had no success in generating qualified appointments. He wanted a solution that focused on generating qualified kitchen installation appointments on his team's calendar.

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Kitchen Remodel - Virginia

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Kitchen

What Did
Beacon Digital Do:

We started by analyzing his system end-to-end. The key changes we made included:

Offer and Market Research

When analyzing the market, we saw the majority of kitchen remodelling businesses were running offers that were focused on a "free estimate". Given the level of sophistication in the market, we looked to build an offer that was more mature. We developed an offer that was unique in the market, offering $1,500 worth of accessories to be included with any kitchen remodel. 

Funnel

We focused the marketing on Meta and Instagram and used the funnel to deep dive into the offer. We qualified prospects to ensure they were in the correct service coverage area alongside ensuring they had the financial means before scheduling an appointment. 

Follow Up & Nurture Sequences

Given the nature of B2C, we focused primarily on sms nurture and follow up (reducing all email communication to booking confirmations only).

AI Appointment Setter

We implemented an A.I. appointment setter to triage calls on the front end and ensure clients were called within two minutes.

Outcome

Key Aspects of Solution: Offer (55%), Creative / Funnel (20%) , Systems & Automations (15%), AI Appointment Setter (10%)

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  • We were able to reduce the Cost per Lead to an average of $82. This was largely driven by refreshing the front-end offer and optimizing the funnel conversion rates.

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  • We increased the lead to booked appointment rate to 35%, reducing the cost per booked appointment to $234.

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  • Most importantly, the lead and appointment quality significantly increased, enabling Erick to add additional sales reps to his team to handle the increased volume. 

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